Importance of Defining Brand Values 

 March 7, 2022

Brand values tell customers who you are and what you stand for. While this may sound simple, brand values definition is not something to be taken lightly. Brand values are a very effective tool for engaging and bonding with customers.

Brand values set the standard for operations in your business. If you are wondering how this is, let us explain it briefly.

You must consider your values and ensure that they are aligned with every business decision you make. Even when hiring, the new employees must be aware of the values and be able to operate within the standards.

Example 1- If “dedication” is one of your values, you expect all your employees to demonstrate this and be enthusiastic about their work. 

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Example 2 – If your brand is passionate about healing, for example with medical cannabis, create a brand culture that clearly demonstrates this, from your brand voice to your professional packaging, to the way you care for each customer after each sale.

In addition to outward components such as signs, packaging, and logos, values are a critical internal aspect of your brand. You must be able to abide by them now and in the future. Be faithful to them as you would marriage vows.

Why Do You Need to Define Brand Values? 

In the modern market, customers are not merely looking for a product or service. They are looking for a bond; they want to feel connected.

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Once a customer finds a brand that stands for the same things they believe in. This might range from providing excellent customer service to protecting the world. No matter what your beliefs are, developing brand values express them loud and clear.

Other than connecting with your customers, making it apparent what your brand values are and how important they are can help boost employee morale. The most important thing is to build a community around your business. This should include the employees, customers, investors, etc.

Tips for Defining Your Brand Values  

Brand values are not mere platitudes. Rather they are the heart of your brand. Stick to the following non-negotiables to establish your business around your values. 

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Honesty

In your quest to impress customers, do not take on a fake character. Pretending to be someone you are not could only end up creating problems for your company. Your brand values should be based on your strengths as you work on what you have and who you are.

Uniqueness

At all costs, ensure your values are unique to your company. While you may look for inspiration, do not imitate. All firms should be trustworthy, professional, and honest- don’t waste time reiterating the obvious. Stand out by having your unique brand values.

Clarity

Brand values should be brief, snappy, and precise. They should be easy for everyone to get, easily accessible, and easily identifiable. Keep it simple- not too hazy and not too lengthy. 

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Memory

Your brand values are your principles. Everyone associated with you, including partners, employees, investors, and even consumers, should be able to memorize them easily. When someone thinks about your brand, their thoughts should include your beliefs.

Meaningfulness 

While brand values should be everything discussed above, they must be something that you ultimately believe in and are willing to fight for. By following through with them, you not only foster confidence within your organization but with your customers as well. 

Over to You

Everything in your general operations should be a clear reflection of what you believe in. Your brand values should not state that you are eco-friendly while your items are packaged in plastic bags. Strive to be holistic and embrace what you truly believe in through consistent practice.

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