The Main Types of Digital Marketing for Small Businesses 

 April 16, 2022

Over 70% of companies say converting leads into paying customers is their top priority. Unfortunately, 65% of businesses struggle to generate website traffic and leads. If you’re struggling too, consider using digital marketing this year.

A strong digital marketing strategy will help you expand your reach online. You can attract consumers to your website before converting them into leads.

Here are the main types of digital marketing you’ll need to set your business up to grow. Prioritizing these strategies will help you get ahead of the competition.

Otherwise, your business might start falling behind the times.

Set your business up for success instead. Get started by discovering these top digital marketing strategies today. 

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Search Engine Marketing

About 70% of experiences online start on a search engine like Google. Unfortunately, only 0.78% of people check the second page of results. If your website doesn’t rank at the top, you could lose leads.

Instead, you can use search engine marketing (SEM) to boost your rankings.

SEM involves a combination of digital marketing strategies to help your brand appear on search engine result pages (SERPs). Higher rankings can help you generate more brand visibility. As brand awareness grows, consumers might have an easier time remembering your business.

In time, awareness will turn into brand recognition, allowing you to remain top-of-mind with customers. 

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A few different types of SEM digital marketing strategies include:

  • Search engine optimization
  • Pay-per-click advertising
  • Video ads
  • Geotargeting
  • Remarketing
  • Display advertising

You can use platforms like Google Ads or Facebook Ads to get started. These platforms will allow you to create ads in different formats. For example, you might get started with simple text or call-only ads.

You can also create visual animation, video, and HTML-5 ads.

When someone clicks on one of your ads, they’ll visit a landing page on your website. You can choose to pay each time someone clicks on an ad. Otherwise, you’ll pay for every impression (or view).

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SEM digital marketing strategies allow you to reach consumers as they search for your product or service. You might have an easier time appealing to their needs in a timely manner.

You can appear in front of consumers based on search terms, demographics, or other parameters. 

Search Engine Optimization

Most SEM strategies are paid strategies. SEO, on the other hand, is organic. You can’t pay Google to boost your rankings.

Instead, you’ll need to use different types of digital marketing techniques to rank higher on Google.

Higher rankings will ensure consumers see your website before a competitor’s. You can prove yourself as a thought leader in the industry.

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You’ll need to combine your SEO strategy with other types of digital marketing, including content creation. There are also different types of SEO to consider. For example, local SEO will help you appeal to nearby customers.

You can update your Google My Business listing to help more people find your business online. You can also create location-based content.

To develop your SEO strategy, you’ll need to gather audience and keyword research. Then, you can create content based on the search terms your customers use online. 

To boost your rankings, you’ll need to create high-quality, unique, engaging content. You can appear for a range of keywords to continue generating traffic. 

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Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is another form of SEM. You can use Google or Facebook Ads to create ad campaigns. 

Different campaigns are broken into ad groups. You can create an ad within each group.

PPC advertising is exactly as it sounds; you’ll pay each time someone clicks on one of your ads. Unfortunately, PPC can grow costly if you lack experience. Consider pay-per-click advertising management services to save time and money.

Content Creation

High-quality, engaging blog content can help demonstrate your experience and expertise in the industry. It can also help attract new visitors to your website. Otherwise, your web content might begin to look stale.

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You can combine your content creation marketing strategy with other digital marketing options. For example, you can share your content on social media.

You can also send an email newsletter featuring your latest posts.

As you use the latest digital marketing tips, make sure to diversify your content. For example, you can start with blog posts, eBooks, and listicles. Then, branch out with videos, polls, and quizzes. 

Social Media Marketing

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Social media marketing will allow you to engage customers in real-time. You can keep them up-to-date about your business, industry, and offerings. You can also share your blog content on social media to generate more website traffic.

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Consider hosting more live Q&A video sessions this year. Video sessions are a great way to engage with your target audience. You can answer their questions and inform them about your business.

Otherwise, consider using contests to reel in more customers. 

Influencer Marketing

As part of your social media marketing strategy, consider working with an influencer. Influencers can promote your offerings to their followers. You can boost your brand visibility and reach more customers online. 

Try to find an influencer who has already reached your ideal customers. Make sure they have a strong following. You can leverage their existing brand trust and loyalty to build your own. 

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Email Marketing

Email marketing is a cost-effective digital marketing strategy that will help you keep customers informed. For example, you can send them updates about your newest products or services. 

You can also offer exclusive deals, discounts, and coupons. Then, you can generate return website traffic and start converting more customers. 

Boost Businesses: The Main Types of Digital Marketing You Need in 2022

Don’t miss the chance to grow your business in 2022. Instead, consider using these different types of digital marketing. These digital marketing strategies will help you expand your reach online.

You can generate brand awareness, website traffic, leads, and sales before boosting your ROI. With these digital marketing tips, you can set your business up to grow long-term.

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Searching for more tips, tricks, and guides? You’ve come to the right place.

Explore our latest articles today for more helpful advice. 

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